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Basic Marketing Research: A Decision-Making Approach with SPSS 13.0 Student CD (2nd Edition), by Naresh Malhotra, Mark Peterson
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For the undergraduate level Marketing Research course. Basic Marketing Research, 2e, emphasizes a hands-on orientation so undergraduate students learn by doing, balanced with a managerial orientation so they see how marketing research decisions influence marketing management decisions and vice-versa. All new videos cases help bring concepts to life. Incorporates SPSSA (R) Student Edition 13.0 exercises with data sets, and the software is included with every copy of this text.
- Sales Rank: #1878559 in Books
- Published on: 2005-04-08
- Original language: English
- Number of items: 1
- Dimensions: 11.04" h x 1.15" w x 8.80" l,
- Binding: Hardcover
- 672 pages
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