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Fashion Marketing & Merchandising, by Mary Wolfe
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Fashion Marketing & Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. This edition gives an in-depth view of the entire textile/apparel/retail soft goods chain and offers a comprehensive study of retail fundamentals and strategies for retail success. Hundreds of new color photos make the world of fashion come to life for fashion marketing and merchandising students.
• Describes the latest concepts in manufacturing, mass customization, and niche specialization; trends in globalization; and environmental issues.
• Explains computer technologies, such as robotic manufacturing, automatic replenishment of merchandise, and Internet retailing.
• Fashion in Action activities encourage students to apply many of the concepts learned in the chapter to real-life situations.
• Extensive glossary helps students learn terms related to fashion marketing and merchandising.
- Sales Rank: #1130911 in Books
- Brand: Brand: Goodheart-Willcox Co
- Published on: 2008-04-24
- Original language: English
- Number of items: 1
- Dimensions: 10.90" h x 1.00" w x 8.70" l, 3.60 pounds
- Binding: Hardcover
- 672 pages
- Used Book in Good Condition
About the Author
Goodheart-Willcox is the premier publisher for Technical, Trades, and Technology; Family and Consumer Sciences; and Business, Marketing and Career Education. Goodheart-Willcox products are designed to train everyone from students through practicing professionals. Our books and supplements contain a wealth of information on the latest theories, techniques, tools, and operations for these subject areas. Whether the subject is automotive or child care, you will find numerous features throughout our textbooks to make learning easier. High-quality presentation, authoritative content, sound topic sequence, an abundance of illustrations, involving pedagogy, real-world examples, and appropriate readability are hallmarks of Goodheart-Willcox products.
Most helpful customer reviews
10 of 10 people found the following review helpful.
Excellent presentation of fashion merchandising processes
By FRANCESCO FERZINI
It is now several years that I work in the commercial side of the fashion industry (trading). This book offers a scenic panorama of the fashion business processes from A to Z. Anyone working in the fashion business should have at least the basic knowledge of the merchandising cycle, from raw materials, to manufacturing, distribution and retail. I recommend it.
1 of 1 people found the following review helpful.
Uh - may be for someone is in the industry and have spare time
By ben
give outdated info; nonetherles, does give some basic frameworks to the old way of doing business - not applicable for today fierce market competitions, just archive knowledge that might be of use to someone.
0 of 0 people found the following review helpful.
Five Stars
By Arthur johnson
Great
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